Web design and copy are equally important, but should one come before the other? In this guest post, conversion copywriter Gillian Jones explains why creating web copy first often results in more effective websites, improving SEO, navigation, and conversion rates. With a strong relationship between designer and copywriter, copy-first development ensures your brand story flows smoothly from one section to the next. Gillian shares key insights for making your website both user-friendly and Google-friendly, including tips for using wireframes and templates that make copy integration seamless.

In design, font choice is key to making a lasting impact. Our first design tip tackles why “less is more” when selecting fonts, recommending no more than two per design to keep your visuals clean and effective. We explore pairing bold serif fonts with simpler ones for balance, and emphasise choosing unique but accessible fonts to make your brand memorable. With thousands of fonts to pick from, it’s tempting to use many, but fewer, well-matched fonts can actually strengthen your brand identity. Follow these top typography tips to create designs that are both professional and easy to read!

Considering a colour refresh for your brand? Choosing new brand colours can be an exciting way to update your business identity. Whether it’s part of a full rebrand or a simple refresh, this post covers seven essential things to think about. From understanding the reason behind the change to exploring colour psychology and professional support, we’ve got practical advice to help you make informed decisions. Get inspired and bring new energy to your brand with our colour refresh tips.