Rooted
Digging a little deeper into design, creativity and growing good businesses.
Helping good things grow 🌱
As your business grows, it's natural to outgrow things along the way, including your branding. Here's why that's something to celebrate, not fear.
3 ways to show your brand some love
Your brand deserves love too! This Valentine’s Day, explore three ways to add heart and meaning to your branding—whether through small updates, a refresh, or a complete rebrand.
Keeping up with design trends
Keeping up with design trends is key to staying fresh and relevant. In this post, we share tips to help you modernise your design whilst staying true to your brand’s identity. Learn how to incorporate trends without losing your unique style.
Embracing simplicity
Less is more when it comes to design. In this post, we share tips to help your business embrace simplicity and create a clear, impactful brand. Learn how to refine your design to communicate your message effectively and engage your audience.
5 ways to incorporate inclusivity
Good design is for everyone. In this post, we share tips to help your business bloom by ensuring your brand is inclusive. Discover how to make your designs more accessible, represent diverse communities, and foster a sense of belonging.
Telling a compelling story
People connect with stories. Your brand’s design should go beyond aesthetics - it should narrate your journey, mission, and values in a way that resonates. Learn how to craft a compelling visual story that builds trust and engagement.
3 ways to design more consistently
Creating a strong brand starts with consistency. From colours and fonts to messaging and templates, keeping your design elements aligned builds trust and recognisability. Learn why it matters and how to achieve it effortlessly.
The importance of visuals
Our brains are wired to love visuals—they process them faster, remember them longer, and respond to them more emotionally than words. Discover three fun facts about why visuals matter and how you can use them to enhance your brand.
Making a BIG impact with a small card…
Business cards may be small, but their impact can be mighty. Learn six creative ways to design a business card that not only shares your contact details but also leaves a lasting impression.
Open for business: how we can support you
We’re rebranding—and bringing you along for the journey! But don’t worry, we’re still open for business and ready to support you. Whether you’re considering your own rebrand, need fresh graphic designs, or are dreaming of a new website, we’re here to help you achieve your goals. Let's create something amazing together—contact us to start your next project!
Case study: brand refresh for Katie’s Style
Katie is a personal stylist for female business owners, helping them to boost their confidence. She had an old logo which she didn’t feel suited her business and her ideal clients so she came to us for a refresh. Have a read through the whole process and see the result we achieved for Katie…
Rebrand in real time: we’re adventuring into a new niche
We’re adventuring into a new niche… want to know why and what it is?
3 ‘Golden’ rules for your own rebrand
Earlier this week, Tate & Lyle (now owned by American Sugar Refining Inc.) revealed their new branding for Lyle’s Golden Syrup. If you haven’t seen the buzz yet, in short: the new lion icon has caused up‘roar’ amongst loyal customers and followers…
2024 design trends and predictions 💡 👀
Bloom Creative dives into the latest design trends shaping 2024. Discover the resurgence of gradients, bold colour palettes, the influence of AI in design, and the eclectic style fusions of today. Learn how to keep your brand current with these innovative trends and creative insights.
The art of visual hierarchy: make the important stuff stand out
Graphic design isn’t just about creating something beautiful—it’s about guiding your audience through information. This post shares practical tips on how to build visual hierarchy so that the most important parts of your design always get noticed first.
Student workshop logo results: Skyview Safari Park
Step into the world of logo design with Team 3 as they craft a brand for Skyview Safari Park. In this student workshop, they developed a logo to represent the immersive, interactive experiences of this zoo, blending adventure with conservation awareness.
Student workshop logo results: Aqua Adventure Golf
In this branding workshop, students took on the challenge of creating a logo for Aqua Adventure Golf, a new underwater-themed mini-golf experience. With colours inspired by the ocean and playful elements, their design captures the fun and adventure that awaits at this unique course.
Less is more: how to use fonts effectively in your designs
In design, font choice is key to making a lasting impact. Our first design tip tackles why “less is more” when selecting fonts, recommending no more than two per design to keep your visuals clean and effective. We explore pairing bold serif fonts with simpler ones for balance, and emphasise choosing unique but accessible fonts to make your brand memorable. With thousands of fonts to pick from, it’s tempting to use many, but fewer, well-matched fonts can actually strengthen your brand identity. Follow these top typography tips to create designs that are both professional and easy to read!
Does your branding mean something special to you?
Every brand has a story, and for Bloom Creative, it’s one rooted in family, creativity, and resilience. Founder Amy Walters shares the personal inspiration behind her brand’s name, colour choice, and core values, each a tribute to her grandmother. From the memorable purple hues to the concept of "blooming" as a symbol of growth, Bloom Creative’s identity is as much about transformation as it is about honouring legacy. What’s the story behind your branding? Does it reflect your journey, values, or someone who inspires you?
Want brand new brand colours? Here are 7 things to consider
Considering a colour refresh for your brand? Choosing new brand colours can be an exciting way to update your business identity. Whether it’s part of a full rebrand or a simple refresh, this post covers seven essential things to think about. From understanding the reason behind the change to exploring colour psychology and professional support, we’ve got practical advice to help you make informed decisions. Get inspired and bring new energy to your brand with our colour refresh tips.