Rooted
Digging a little deeper into design, creativity and growing good businesses.
Helping good things grow 🌱
As your business grows, it's natural to outgrow things along the way, including your branding. Here's why that's something to celebrate, not fear.
3 ways to show your brand some love
Your brand deserves love too! This Valentine’s Day, explore three ways to add heart and meaning to your branding—whether through small updates, a refresh, or a complete rebrand.
Keeping up with design trends
Keeping up with design trends is key to staying fresh and relevant. In this post, we share tips to help you modernise your design whilst staying true to your brand’s identity. Learn how to incorporate trends without losing your unique style.
Embracing simplicity
Less is more when it comes to design. In this post, we share tips to help your business embrace simplicity and create a clear, impactful brand. Learn how to refine your design to communicate your message effectively and engage your audience.
5 ways to incorporate inclusivity
Good design is for everyone. In this post, we share tips to help your business bloom by ensuring your brand is inclusive. Discover how to make your designs more accessible, represent diverse communities, and foster a sense of belonging.
Telling a compelling story
People connect with stories. Your brand’s design should go beyond aesthetics - it should narrate your journey, mission, and values in a way that resonates. Learn how to craft a compelling visual story that builds trust and engagement.
3 ways to design more consistently
Creating a strong brand starts with consistency. From colours and fonts to messaging and templates, keeping your design elements aligned builds trust and recognisability. Learn why it matters and how to achieve it effortlessly.
The importance of visuals
Our brains are wired to love visuals—they process them faster, remember them longer, and respond to them more emotionally than words. Discover three fun facts about why visuals matter and how you can use them to enhance your brand.
Making a BIG impact with a small card…
Business cards may be small, but their impact can be mighty. Learn six creative ways to design a business card that not only shares your contact details but also leaves a lasting impression.
Open for business: how we can support you
We’re rebranding—and bringing you along for the journey! But don’t worry, we’re still open for business and ready to support you. Whether you’re considering your own rebrand, need fresh graphic designs, or are dreaming of a new website, we’re here to help you achieve your goals. Let's create something amazing together—contact us to start your next project!
Honest (but nice) letters from a designer…
Designing your own business graphics can be fun—but it’s easy to get tangled in fonts, lost in logo ideas, or overwhelmed by colour choices. In this post, we share honest (but nice) advice to help you enhance your brand with simple design tips.
Case study: brand refresh for Katie’s Style
Katie is a personal stylist for female business owners, helping them to boost their confidence. She had an old logo which she didn’t feel suited her business and her ideal clients so she came to us for a refresh. Have a read through the whole process and see the result we achieved for Katie…
Rebrand in real time: we’re adventuring into a new niche
We’re adventuring into a new niche… want to know why and what it is?
4 tips to make your business blooooom
September is a perfect time to reflect and plan for your business's growth. Explore these four tips, from reconnecting with your mission to creating space for creativity, to help your business bloom as we approach 2025.
Friend or foe: the impact of AI on creating websites
Is AI a game-changer or a challenge for web designers? In this guest post by Lucian Chevallier, we explore how AI can enhance website creation, offering tools for rapid prototyping, idea generation, and customer engagement. Lucian also highlights the risks of overreliance on AI, reminding us to blend human creativity with technological advancements for the best results.
7 tools to enhance your designs and improve your workflow 🙌
In this fast-paced world of business, every tool that saves time and enhances quality is a game-changer. Here are seven helpful tools designed to improve your workflow and make an impact, whether you’re refreshing your brand, tackling design tasks, or staying organised. From AI-driven colour palette generators like ColorMagic to the flexibility of Canva’s Bulk Edit feature, each of these tools has a unique superpower to offer your business. Have you tried any of them yet?
3 ‘Golden’ rules for your own rebrand
Earlier this week, Tate & Lyle (now owned by American Sugar Refining Inc.) revealed their new branding for Lyle’s Golden Syrup. If you haven’t seen the buzz yet, in short: the new lion icon has caused up‘roar’ amongst loyal customers and followers…
Building your business story
Are you working on your business or just living in it? Michelle Smith offers a quick win to enhance your brand strategy by creating your business story. This essential exercise helps forge human connections, boosts brand recall, and sets you apart from competitors. Dive in and discover how a captivating narrative can transform your business journey!
Revolutionise your workday in 2024: 8 strategies for streamlined success
Start your 2024 with a bang! Emma Read shares 8 transformative strategies to revolutionise your workday, empowering you to work smarter, not harder. Learn how to set clear goals, implement time-blocking, streamline communication, and more, to elevate your productivity and success. Embrace the new year with effective tools that make your workdays fantastic!
2024 design trends and predictions 💡 👀
Bloom Creative dives into the latest design trends shaping 2024. Discover the resurgence of gradients, bold colour palettes, the influence of AI in design, and the eclectic style fusions of today. Learn how to keep your brand current with these innovative trends and creative insights.