Earlier this week, Tate & Lyle (now owned by American Sugar Refining Inc.) revealed their new branding for Lyle’s Golden Syrup. If you haven’t seen the buzz yet, in short: the new lion icon has caused up‘roar’ amongst loyal customers and followers…

Are you working on your business or just living in it? Michelle Smith offers a quick win to enhance your brand strategy by creating your business story. This essential exercise helps forge human connections, boosts brand recall, and sets you apart from competitors. Dive in and discover how a captivating narrative can transform your business journey!

Start your 2024 with a bang! Emma Read shares 8 transformative strategies to revolutionise your workday, empowering you to work smarter, not harder. Learn how to set clear goals, implement time-blocking, streamline communication, and more, to elevate your productivity and success. Embrace the new year with effective tools that make your workdays fantastic!

Bloom Creative dives into the latest design trends shaping 2024. Discover the resurgence of gradients, bold colour palettes, the influence of AI in design, and the eclectic style fusions of today. Learn how to keep your brand current with these innovative trends and creative insights.

In this post, Michelle unwraps (see what she did there? 😉) the benefits of sharing on and utilising social media during the Christmas season.

Amy Kolsteren, a passionate brand photographer based in Folkestone, shares insights into how brand photography fosters meaningful connections with clients. Explore her top tips for shoot day preparation, ideas for using images effectively, and ways to encourage authentic self-expression in your brand imagery.

On 7th November, Bloom Creative turned one year old 🥳 🎈 and to celebrate 12 months of Bloom, founder Amy Walters has put together 12 top tips (you could consider them lessons she’s learnt) for business owners.

In the last post, Kerry shared what SEO is, why SEO is important, and shared her 6-step SEO strategy with us. In this post, she dives deeper into some of these steps to help you help your website reap the rewards in the search engine results.

Kerry Ferguson, co-founder of Gwe Cambrian Web, continues our guest series by sharing powerful SEO techniques to boost online visibility. Covering key topics from keyword research to local SEO, this guide is ideal for businesses ready to take their website to the next level. Start implementing these steps and watch your traffic grow!

Ready to elevate her brand, Tina from eleVAte Virtual Assistant Services teamed up with Bloom Creative for a professional logo refresh. Our collaboration transformed her DIY logo into a bold, meaningful design that reflects her business growth. Read more about how we approached her goals and created a brand identity she loves.

Video content is a powerful marketing tool, and these five essential types—from testimonials to explainers—can help any business stand out. NDH Productions' Nikita-Dean Hart explains how each video supports your business goals year-round.

Graphic design isn’t just about creating something beautiful—it’s about guiding your audience through information. This post shares practical tips on how to build visual hierarchy so that the most important parts of your design always get noticed first.

Tom Garfield of Brand New Notebook shares strategies to turn more website visitors into leads without driving additional traffic. From slow loading times to unclear navigation, identify and fix the leaks in your website to convert more of your existing visitors.

Step into the world of logo design with Team 3 as they craft a brand for Skyview Safari Park. In this student workshop, they developed a logo to represent the immersive, interactive experiences of this zoo, blending adventure with conservation awareness.

In this branding workshop, students took on the challenge of creating a logo for Aqua Adventure Golf, a new underwater-themed mini-golf experience. With colours inspired by the ocean and playful elements, their design captures the fun and adventure that awaits at this unique course.

Imagine a day spent with 25 budding creatives, each designing a brand logo from scratch. In this workshop, students developed eco-friendly logos for The Sustainable Sweet Shop, combining sustainability with vibrant design. Discover how they created concepts that capture the brand's commitment to indulgent, responsible treats.

Louisa van Vessem shares actionable tips for building strategy into your business, even if “strategy” feels daunting. Learn how to prioritise, focus, and align actions with your long-term vision in this guest post.

In this guest post, Karen Thatcher explores the art of authentic storytelling in business. Learn how sharing your unique journey, values, and purpose fosters connection, loyalty, and trust with your audience.

In this post, we dive into branding essentials to help your business stand out. From curating your colour palette and fonts to defining your image style, we offer practical tips for crafting a powerful brand presence.

Web design and copy are equally important, but should one come before the other? In this guest post, conversion copywriter Gillian Jones explains why creating web copy first often results in more effective websites, improving SEO, navigation, and conversion rates. With a strong relationship between designer and copywriter, copy-first development ensures your brand story flows smoothly from one section to the next. Gillian shares key insights for making your website both user-friendly and Google-friendly, including tips for using wireframes and templates that make copy integration seamless.